Equipment Marketing & Distribution Association (EMDA) is the international trade association of independent wholesaler-distributors and manufacturer's representatives engaged in marketing specialized agricultural equipment, outdoor power equipment, light industrial equipment, forestry equipment, or parts and components for those segments of industry. EMDA members have served for generations as the vital link between manufacturers and retail dealers. EMDA is the result of the merger of FEWA and AIMRA - strengthening the position of the Association in North America as a marketing and distribution organization designed to promote marketing of equipment.